Yesterday we had some errands to run downtown. No, not in our own town; our central Arizona community has little more than a handful of private offices and too much big-box retail. It lacks a business center, and honestly there’s not much to make our town any different than most others. A Wal-Mart, a Home Depot, some fatty national chain restaurants, a nail spa, several churches, a dentist’s office, and neighbors we wave at but don’t really know. There’s not much distinctive about our place; this could be any town in any state. With no sense of place there’s also nothing to anchor us here. We know that we could move to a virtually identical place anytime we choose.
Why is our town so much like the next one over, like the one in California, like the one in Illinois, like the one in Pennsylvania?
This is a phenomenon – well, no, more of a sad process really – that I’ve heard progressive urban planners refer to as “Main Street homogenization” or “High Street homogenization.” In ecological science homogenization refers to a lack of (bio)diversity and of everything being the same. In chemistry homogenization is a term used when the studied chemical properties of a mixture show no variation. “Main Street homogenization” means that whatever town you’re in, Main Street will be essentially the same. You could fall asleep on the train, wake up in a different town, and in many ways continue your life uninterrupted.
Many years ago affordable automobiles and affordable fuels meant it was no longer necessary for the working classes to live near their work. Something new called “suburbs” sprang up all over the country, and it wasn’t long before city planners were being courted by corporations promising jobs and tax revenue if they could build a location of their national chain there. Family-owned businesses and local resilience were plowed down by economies of scale, and for several decades corporations have defined both our landscapes and lifestyles.
If you think about it it’s a rather dangerous situation: we’ve placed the livelihoods of entire populations in their hands. Without those big-box stores and chain restaurants we would have almost no way to feed, clothe, shelter, or support ourselves. At one time this was a self-sufficient nation of small business owners, of private producers and growers and cooks and craftspeople. Now, with the help of these cheerful omnipresent big-box stores and chain restaurants we have been turned into the world’s most proficient, and hopelessly addicted, consumers.
Industries make our vast quantities of daily consumer purchases possible by themselves consuming vast quantities of fossil fuels. Fossil fuels allow them to outsource raw materials from countries around world, to then transport those raw materials to points of outsourced production in yet more countries, to then transport finished goods to retailers, and for retailers to transport to goods to stores and consumers. When – not if – fossil fuels become difficult to obtain and more expensive to buy, every point of this chain of events breaks down. It will no longer be sound financially for big-box stores and chain restaurants to import from around the world, nor eventually to economically ship from regional distribution centers to local store fronts. To cover the rising cost of fuel they would have to price their goods above what consumers would tolerate. As consumers we may not be able to afford the fuel needed to drive across town to the store or restaurant anyway. At that point our economy as it is currently defined, and the way of life we know now, will cease to exist. Thank goodness better things lay ahead.
Our downtown errands took us to Phoenix, the economic center of Arizona. Partly because big-box stores and chain restaurants avoided Phoenix’s downtown corridor for many years, the people of Phoenix are now more resilient to future economic shock, at least relative to us suburban types. The city has a large number of small locally-owned businesses, farms and several farmer’s markets, and an active permaculture movement. There is some manufacturing, and although virtually all of these businesses currently use imported raw materials this still involves a skilled local workforce of makers. The makers of today will be the teachers of tomorrow… and by makers I mean everything: crafters, carpenters, bakers, cooks, farmers, knitters, sewers, plumbers, builders, potters, painters, all those skills that currently allow people from far away to make the things that fill our lives. We can do without those things, or we can learn how to make them ourselves and for each other.
Few city planners or politicians or Wal-Mart shoppers or McDonalds eaters have contemplated what our world might look like just thirty years, one generation, from now. Have you thought about where your food will come from? Where your water will come from? Where your news will come from? Where your music will come from? Where will you buy anything electronic? Who will build electronic things? From what? Where?
Finally, the future is in your hands. You will answer those questions. You will not allow corporations, or a culture totally reliant on corporations, to answer those questions on your behalf. The future is what you will make it, and it’s going to be very big, so you had better start today.













